Why Moon Ridge?
For as long as I can remember I've been a go-getter, but, along with that a workaholic. As a blogger for 8 years, I know first hand how easy it is to get caught up in the comparison game. What harm would it do to turn down a girls night to invest the time working on my social media presence? Let me tell you from experience- trying to be everything to everyone gets you nowhere.
Moon Ridge changed my entire perspective on life, business, and building my brand. My fiance grew up at Moon Ridge, his family farm, where we will soon be renovating his 100-year old family farmhouse. It symbolizes the importance of work/life balance, relishing in the little things, and mindfulness. Whether we're picking veggies from the garden, sitting around a campfire, or working on a DIY project- life is simple but beautiful out in the country. When I started applying the same approach to business and my personal life, everything changed.
I want to help you create a social media strategy for your business that makes things simple but effective. There are only so many hours in the day as a creative entrepreneur and I want to make your time spent on marketing more meaningful. We'll start by defining your brand voice and identity to help you build an authentic relationship with your target audience. Then, create systems and strategies for s simplifying the scheduling and tracking success of your social media efforts. You've got this, darling!
that something just "clicks" when you find your ideal audience on social media.
in work relationships that feel more like chatting with a friend over coffee.
in making time for what matters.
that social media should be "social"; a two way conversation.
in valuing community over competition.
in making time for that Pinterest board of DIY projects you keep putting off.
in celebrating successes with cupcakes & snail mail.
I'm a born and raised Florida girl turned Midwesterner. Since starting my blog in 2007 I've been honored to have the opportunity to work with brands like Nordstrom Rack, Kohl's, Target, Shopbop & more. started my blog, La Petite Fashionista, in 2007 as a creative outlet to document my daily outfits. I quickly developed a love for social media- trying out new platforms, geeking out over analytics, and developing creative content. I graduated from Florida State with a degree in Fashion Merchandising and began my career in the fashion industry which led me to Wisconsin.
I'm only 5'0 (thus the "petite" in La Petite Fashionista) and rarely seen without a pair of high heels, a stack of bracelets, and colorful print on. I was seriously born to be an entrepreneur. As a kid I was constantly coming up with new business ideas- from lemonade stands, selling my latest DIY creations, to "Lauren's Library" (a wagon I wheeled around loaning out my book collection).
I love traveling, finding thrifting treasures, farmer's market on the weekends, trying new craft beers (I do live in Wisconsin, after all), and coffee dates. I love learning and always have a new business book on my reading list (currently: "Make It Happen" from Lara Casey). My fiancé & I are planning for our rustic October wedding and renovation of his family's 100 year old farmhouse (listen to our episode of Our First Drink to hear more).